张小可
Marketing Specialist
Shenzhen, CN.About
Highly motivated Marketing graduate with a strong foundation in comprehensive marketing principles and a keen understanding of current market trends. Proven analytical and digital promotion skills, adept at leveraging insights to drive impactful campaigns. Eager to contribute to dynamic teams and achieve measurable results in a Marketing Specialist role.
Work
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Summary
Supported the Marketing Department by gathering market intelligence, enhancing customer relations, and optimizing promotional strategies to drive brand reputation and sales performance.
Highlights
Conducted comprehensive market research and competitor analysis, identifying key customer pain points and market opportunities to inform strategic marketing initiatives.
Developed and executed targeted promotional campaigns aligned with product positioning and audience segmentation, resulting in significant engagement and brand visibility.
Managed customer feedback channels and implemented relationship-building strategies, contributing to improved brand perception and customer satisfaction.
Analyzed sales data to identify deficiencies and propose targeted optimization strategies, contributing to improved sales efficiency.
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Summary
Led content strategy and team development for the Campus Publicity Center, overseeing operational planning and inter-departmental coordination to enhance organizational efficiency.
Highlights
Developed and delivered comprehensive training programs for over 15 department members, fostering skill development in content creation and public relations.
Organized and facilitated regular inter-departmental exchange meetings, improving communication and collaboration across teams.
Formulated and implemented functional plans for multiple departments, streamlining workflows and increasing overall operational efficiency by an estimated 15%.
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Summary
Directed content creation and publication efforts for the Reporters Department, focusing on engaging storytelling and maximizing audience reach through digital platforms.
Highlights
Orchestrated and conducted over 20 interviews with outstanding students, faculty, and campus organizations, capturing diverse stories for university publications.
Authored and published multiple articles on the university's official WeChat platform, consistently achieving over 10,000 views per article and significantly increasing content engagement.
Education
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Bachelor's Degree
Marketing
Grade: GPA: 3.6 (Top 10% in Major)
Courses
International Business English
Probability and Mathematical Statistics
Linear Algebra
Foreign Economic Law
Corporate Accounting
Business Economic Statistics
International Transportation and Insurance
Computer Applications in Management Systems
Languages
Chinese
Skills
Marketing
Market Research, Digital Marketing, Content Strategy, Campaign Management, Brand Promotion, Customer Relationship Management, Competitor Analysis, Sales Optimization.
Data Analysis
Data Interpretation, Statistical Analysis, Strategic Planning, Problem Solving.
Communication & Content
Content Creation, Copywriting, Interviewing, Public Relations, Digital Publishing.
Leadership & Teamwork
Team Leadership, Training & Development, Cross-functional Coordination, Project Management, Collaboration.